Key insights
- Amount of wine consumed in Italy in 2025
- m hl

Detailed statistics
Consumption volume of wine in Italy 2017-2025

Detailed statistics
Companies manufacturing wine from grapes in Italy in 2023, by legal form
- Sales revenue of leading Italian wineries in 2024
- 5.9bn EUR

Detailed statistics
Sales revenue of leading Italian wineries 2015-2024
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Current statistics on this topic
Recommended statistics
Overview
6
- Production value of wine in Italy 2011-2024
- Production volume of wine in Italy 2011-2025
- Wine production volume in Italy 2024, by region
- Total cultivated area for the harvest of grapes for wines in Italy 2000-2024
- Organic viticulture in Italy 2023, by region
- Companies manufacturing wine from grapes in Italy in 2023, by legal form
Overview
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Production value of wine in Italy 2011-2024

Production value of wine in Italy 2011-2024
Production value of wine in Italy from 2011 to 2024 (in billion euros)
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Production volume of wine in Italy 2011-2025

Production volume of wine in Italy 2011-2025
Production volume of wine in Italy from 2011 to 2025 (in million hectoliters)
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Wine production volume in Italy 2024, by region

Wine production volume in Italy 2024, by region
Production volume of wine in Italy in 2024, by region (in 1,000 hectoliters)
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Total cultivated area for the harvest of grapes for wines in Italy 2000-2024

Total cultivated area for the harvest of grapes for wines in Italy 2000-2024
Total cultivated area for the harvest of grapes for wines in Italy from 2000 to 2024 (in 1,000s)
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Organic viticulture in Italy 2023, by region

Organic viticulture in Italy 2023, by region
Total area designated to organic viticulture in Italy in 2023, by region (in hectares)
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Companies manufacturing wine from grapes in Italy in 2023, by legal form

Companies manufacturing wine from grapes in Italy in 2023, by legal form
Number of enterprises in the manufacture of wine from grapes industry in Italy in 2023, by legal form
Sales
9
- Sales revenue of leading Italian wineries 2015-2024
- Sales value of wine in retail in Italy 2017-2024
- Retail sales value of red wine in Italy 2016-2024
- Retail sales volume of red wine in Italy 2016-2024
- Sold production value of PDO white wine in Italy 2012-2023
- Sold production volume of P.D.O. white wine in Italy 2012-2023
- Sales value of champagne in retail in Italy Q4 2024, by type
- Sold production value of sparkling wine in Italy 2014-2024
- Italy: sold production volume of sparkling wine 2012-2023
Sales
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Sales revenue of leading Italian wineries 2015-2024

Sales revenue of leading Italian wineries 2015-2024
Sales revenue of leading Italian wineries between 2015 and 2024 (in million euros)
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Sales value of wine in retail in Italy 2017-2024

Sales value of wine in retail in Italy 2017-2024
Value of still and sparkling wine sold in retail in Italy between 2017 and 2024 (in million euros)
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Retail sales value of red wine in Italy 2016-2024

Retail sales value of red wine in Italy 2016-2024
Sales value of red wine in retail in Italy from 2016 to 2024 (in million euros)
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Retail sales volume of red wine in Italy 2016-2024

Retail sales volume of red wine in Italy 2016-2024
Sales volume of red wine in retail in Italy from 2016 to 2024 (in 1,000 hectoliters)
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Sold production value of PDO white wine in Italy 2012-2023

Sold production value of PDO white wine in Italy 2012-2023
Sold production value of PDO white wine in Italy between 2012 and 2023 (in 1,000 euros)
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Sold production volume of P.D.O. white wine in Italy 2012-2023

Sold production volume of P.D.O. white wine in Italy 2012-2023
Sold production volume of white wine with a protected designation of origin in Italy from 2012 to 2023 (in 1,000 hectoliters)
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Sales value of champagne in retail in Italy Q4 2024, by type

Sales value of champagne in retail in Italy Q4 2024, by type
Sales value of champagne and sparkling wine in retail in Italy in the 4th quarter of 2024, by type (in million euros)
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Sold production value of sparkling wine in Italy 2014-2024

Sold production value of sparkling wine in Italy 2014-2024
Sold production value of sparkling wine from fresh grapes in Italy between 2014 and 2024 (in million euros)
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Italy: sold production volume of sparkling wine 2012-2023

Italy: sold production volume of sparkling wine 2012-2023
Sold production volume of sparkling wine in Italy from 2012 to 2023 (in 1,000 hectoliters)*
Export
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- Export value of wine from Italy 2014-2024
- Italy: total volume of wine exported 2012-2024
- Export value of wine from Italy 2025, by region
- Italy: leading destination countries for exports of wine 2025
- Volume of wine exported from Italy by type 2024
- Export value of Italian wines H1 2024, by quality
- Export value of Italian red wines H1 2012-H1 2024, by denomination
- Export value of white wines from Italy H1 2012-H1 2024, by denomination
- Sparkling wine export value in Italy by destination country 2025
Export
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Export value of wine from Italy 2014-2024

Export value of wine from Italy 2014-2024
Export value of Italian wine from Italy between 2014 and 2024 (in million euros)
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Italy: total volume of wine exported 2012-2024

Italy: total volume of wine exported 2012-2024
Annual volume of wine exported by Italy from 2012 to 2024 (in 1,000 hectoliters)
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Export value of wine from Italy 2025, by region

Export value of wine from Italy 2025, by region
Value of wine exported from Italy in 2025 by region (in million euros)
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Italy: leading destination countries for exports of wine 2025

Italy: leading destination countries for exports of wine 2025
Leading destination countries for Italy's exports of wine in 2025, by export value (in million euros)
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Volume of wine exported from Italy by type 2024

Volume of wine exported from Italy by type 2024
Volume of wine exported by Italy in 2024, by type (in thousand hectoliters)
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Export value of Italian wines H1 2024, by quality

Export value of Italian wines H1 2024, by quality
Export value of Italian wines in the 1st half of 2024, by quality (in million euros)
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Export value of Italian red wines H1 2012-H1 2024, by denomination

Export value of Italian red wines H1 2012-H1 2024, by denomination
Export value of Italian red wines from the 1st half of 2012 to the 1st half of 2024, by denomination (in million euros)
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Export value of white wines from Italy H1 2012-H1 2024, by denomination

Export value of white wines from Italy H1 2012-H1 2024, by denomination
Export value of Italian white wines between the 1st half of 2012 and the 1st half of 2024, by denomination (in million euros)
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Sparkling wine export value in Italy by destination country 2025

Sparkling wine export value in Italy by destination country 2025
Export value of the Italian sparkling wine from April 2024 to April 2025, by destination country (in million euros)
Import
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Wine import value in Italy 2013-2024

Wine import value in Italy 2013-2024
Import value of wine in Italy between 2013 and 2024 (in million euros)
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Wine import volume in Italy 2014-2024

Wine import volume in Italy 2014-2024
Import volume of wine in Italy between 2014 and 2024 (in 1,000 hectoliters)
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Leading suppliers of imported wine into Italy 2024

Leading suppliers of imported wine into Italy 2024
Leading suppliers of wine imported into Italy from 2024, by import value (in million euros)
Pricing
7
- Monthly wine consumer price index (CPI) in Italy 2020-2025
- Y-o-y percentage change in wine prices in Italy Q2 2017-Q3 2026, by wine type
- Italy: selected bottled wine average price 2024, by type
- Retail price of sparkling wines in retail in Italy 2023, by type
- Average retail price of sparkling wine in retail in Italy 2012-2024
- Retail price of PDO wine sold in retail in Italy 2024, by type
- How much more are Italians willing to pay for a certified than generic wine 2023
Pricing
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Monthly wine consumer price index (CPI) in Italy 2020-2025

Monthly wine consumer price index (CPI) in Italy 2020-2025
Monthly consumer price index (CPI) of wine in Italy from January 2020 to June 2025
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Y-o-y percentage change in wine prices in Italy Q2 2017-Q3 2026, by wine type

Y-o-y percentage change in wine prices in Italy Q2 2017-Q3 2026, by wine type
Year-on-year percentage change in wine prices* in Italy from 2nd quarter 2017 to 1st quarter 2025, by type
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Italy: selected bottled wine average price 2024, by type

Italy: selected bottled wine average price 2024, by type
Average price of selected bottled wines in Italy in 2024, by type (in euros per liter)
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Retail price of sparkling wines in retail in Italy 2023, by type

Retail price of sparkling wines in retail in Italy 2023, by type
Average retail price of sparkling wines sold in retail in Italy in 2023, by type (in euros per liter)
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Average retail price of sparkling wine in retail in Italy 2012-2024

Average retail price of sparkling wine in retail in Italy 2012-2024
Average retail price of sparkling wines sold in retail in Italy between 2012 and 2024 (in euros per liter)
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Retail price of PDO wine sold in retail in Italy 2024, by type

Retail price of PDO wine sold in retail in Italy 2024, by type
Average retail price of PDO wines sold in retail in Italy in 2024, by type (in euros per liter)
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How much more are Italians willing to pay for a certified than generic wine 2023

How much more are Italians willing to pay for a certified than generic wine 2023
Share of consumers willing to spend more for a certified wine* compared to a generic one in Italy in 2023
Consumption
9
- Consumption volume of wine in Italy 2017-2025
- Per capita consumption of wine in Italy 2017-2025
- Wine consumption in Italy 2024, by macro-region
- Alcohol consumption among men in Italy 2025, by type
- Alcohol consumption among women in Italy 2025, by type
- Wine consumption penetration in Italy 2023, by age
- Preferred occasions to drink wine Italy 2024
- Occasions to drink alcohol in Italy 2023
- Interest in consuming low and non-alcoholic wines in Italy in 2024
Consumption
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Consumption volume of wine in Italy 2017-2025

Consumption volume of wine in Italy 2017-2025
Consumption volume of wine in Italy from 2017 to 2025 (in million hectoliters)
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Per capita consumption of wine in Italy 2017-2025

Per capita consumption of wine in Italy 2017-2025
Per capita consumption of wine in Italy from 2017 to 2025 (in liters)
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Wine consumption in Italy 2024, by macro-region

Wine consumption in Italy 2024, by macro-region
Consumption of wine in Italy in 2024, by macro-region
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Alcohol consumption among men in Italy 2025, by type

Alcohol consumption among men in Italy 2025, by type
Share of male individuals consuming alcoholic beverages in Italy in 2025, by type
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Alcohol consumption among women in Italy 2025, by type

Alcohol consumption among women in Italy 2025, by type
Share of female individuals consuming alcoholic beverages in Italy in 2025, by type
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Wine consumption penetration in Italy 2023, by age

Wine consumption penetration in Italy 2023, by age
Penetration rate of wine consumption in Italy in 2023, by age
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Preferred occasions to drink wine Italy 2024

Preferred occasions to drink wine Italy 2024
Preferred occasions to consume wine in Italy in 2024
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Occasions to drink alcohol in Italy 2023

Occasions to drink alcohol in Italy 2023
Most associated situations to consume alcoholic beverages in Italy in 2023
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Interest in consuming low and non-alcoholic wines in Italy in 2024

Interest in consuming low and non-alcoholic wines in Italy in 2024
Consumers interested in consuming alcohol-free or low-alcohol wines in Italy in 2024
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