Original survey question: "When buying daily products and cosmetics, what do you pay attention to? Please name up to three applicable answers. - Skincare."
Citation formats
Important attributes when choosing cosmetics according to Japanese women 2025
The effectiveness of skincare was the leading factor female consumers in Japan considered when buying cosmetics. In a survey conducted between December 2024 and January 2025, over ** percent of respondents named products' effectiveness an important factor in skincare purchases.
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Planet, Inc.. (February 21, 2025). Leading aspects considered in choosing skincare cosmetics according to women in Japan as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1186565/japan-women-purchase-criteria-cosmetics/
Planet, Inc.. "Leading aspects considered in choosing skincare cosmetics according to women in Japan as of January 2025." Chart. February 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1186565/japan-women-purchase-criteria-cosmetics/
Planet, Inc.. (2025). Leading aspects considered in choosing skincare cosmetics according to women in Japan as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1186565/japan-women-purchase-criteria-cosmetics/
Planet, Inc.. "Leading Aspects Considered in Choosing Skincare Cosmetics According to Women in Japan as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Feb 2025, /statistics/1186565/japan-women-purchase-criteria-cosmetics/
Planet, Inc., Leading aspects considered in choosing skincare cosmetics according to women in Japan as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1186565/japan-women-purchase-criteria-cosmetics/ (last visited July 31, 2026)
Leading aspects considered in choosing skincare cosmetics according to women in Japan as of January 2025 [Graph], Planet, Inc., February 21, 2025. [Online]. Available: /statistics/1186565/japan-women-purchase-criteria-cosmetics/
