France, Germany, Japan, Switzerland, United Kingdom, United States
Survey time period
October 2023
Number of respondents
2,820 respondents
Age group
18-80 years old
Method of interview
Omnibus survey
Supplementary notes
The Survey was conducted in the U.S., Europe (the U.K., Germany, France, Switzerland) and Japan. For the U.S., the sample included 1,002 individual investors, with gender identity, sexual orientation, race and ethnicity, age and geography matching 2020 U.S. Census records. For Europe, the sample included 1,025 individual investors (289 from the U.K., 273 from France, 285 from Germany and 178 from Switzerland), with gender identity, age and geography matched to each country’s most recent census. For Japan, the sample included 793 individual investors. For all geographies, respondents were required to be self-identified ‘active’ or ‘somewhat active’ investors between 18–80 years old with over $100,000 in investible assets, excluding personal retirement accounts, employer-sponsored retirement accounts and personal real estate.
Citation formats
Top interest sustainable investment themes by investors worldwide 2023
As of October 2023, respondents who expressed being **** or *** in sustainable investing indicated a preference for including themes like water solutions, healthcare, and the circular economy in their investment portfolios. This preference was based on the assumption that each investment would achieve similar market-rate financial returns.
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Morgan Stanley. (January 26, 2024). How interested are investors worldwide in different sustainable investment themes in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/799477/esg-impacts-through-investing-worldwide/
Morgan Stanley. "How interested are investors worldwide in different sustainable investment themes in 2023." Chart. January 26, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/799477/esg-impacts-through-investing-worldwide/
Morgan Stanley. (2024). How interested are investors worldwide in different sustainable investment themes in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/799477/esg-impacts-through-investing-worldwide/
Morgan Stanley. "How Interested Are Investors Worldwide in Different Sustainable Investment Themes in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Jan 2024, /statistics/799477/esg-impacts-through-investing-worldwide/
Morgan Stanley, How interested are investors worldwide in different sustainable investment themes in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/799477/esg-impacts-through-investing-worldwide/ (last visited July 28, 2026)
How interested are investors worldwide in different sustainable investment themes in 2023 [Graph], Morgan Stanley, January 26, 2024. [Online]. Available: /statistics/799477/esg-impacts-through-investing-worldwide/