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Top factors motivating individuals to increase their interest in sustainable investments worldwide in 2023, by factor

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Sources

Release date

January 2024

Region

France, Germany, Japan, Switzerland, United Kingdom, United States

Survey time period

October 2023

Number of respondents

2,820 respondents

Age group

18-80 years old

Supplementary notes

The Survey was conducted in the U.S., Europe (the U.K., Germany, France, Switzerland) and Japan. For the U.S., the sample included 1,002 individual investors, with gender identity, sexual orientation, race and ethnicity, age and geography matching 2020 U.S. Census records. For Europe, the sample included 1,025 individual investors (289 from the U.K., 273 from France, 285 from Germany and 178 from Switzerland), with gender identity, age and geography matched to each country’s most recent census. For Japan, the sample included 793 individual investors. For all geographies, respondents were required to be self-identified ‘active’ or ‘somewhat active’ investors between 18–80 years old with over $100,000 in investible assets, excluding personal retirement accounts, employer-sponsored retirement accounts and personal real estate.

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Top factors leading to an increase in sustainability investment worldwide 2023

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Statistics on " Investment behavior worldwide "

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