France, Germany, Japan, Switzerland, United Kingdom, United States
Survey time period
October 2023
Number of respondents
2,820 respondents
Age group
18-80 years old
Supplementary notes
The Survey was conducted in the U.S., Europe (the U.K., Germany, France, Switzerland) and Japan. For the U.S., the sample included 1,002 individual investors, with gender identity, sexual orientation, race and ethnicity, age and geography matching 2020 U.S. Census records. For Europe, the sample included 1,025 individual investors (289 from the U.K., 273 from France, 285 from Germany and 178 from Switzerland), with gender identity, age and geography matched to each country’s most recent census. For Japan, the sample included 793 individual investors. For all geographies, respondents were required to be self-identified ‘active’ or ‘somewhat active’ investors between 18–80 years old with over $100,000 in investible assets, excluding personal retirement accounts, employer-sponsored retirement accounts and personal real estate.
Citation formats
Top factors leading to an increase in sustainability investment worldwide 2023
In a survey conducted in October 2024 across the United States, Europe, and Japan, more than **** of the respondents stated that inflation, new climate science findings, and the financial performance of sustainable investments were key reasons for their increased interest in sustainable investing.
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Morgan Stanley. (January 26, 2024). Top factors motivating individuals to increase their interest in sustainable investments worldwide in 2023, by factor [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1199181/motivation-for-increased-sustainable-investment/
Morgan Stanley. "Top factors motivating individuals to increase their interest in sustainable investments worldwide in 2023, by factor." Chart. January 26, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1199181/motivation-for-increased-sustainable-investment/
Morgan Stanley. (2024). Top factors motivating individuals to increase their interest in sustainable investments worldwide in 2023, by factor. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1199181/motivation-for-increased-sustainable-investment/
Morgan Stanley. "Top Factors Motivating Individuals to Increase Their Interest in Sustainable Investments Worldwide in 2023, by Factor." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Jan 2024, /statistics/1199181/motivation-for-increased-sustainable-investment/
Morgan Stanley, Top factors motivating individuals to increase their interest in sustainable investments worldwide in 2023, by factor ÌÇÐÄÆÆ½â°æ, /statistics/1199181/motivation-for-increased-sustainable-investment/ (last visited July 28, 2026)
Top factors motivating individuals to increase their interest in sustainable investments worldwide in 2023, by factor [Graph], Morgan Stanley, January 26, 2024. [Online]. Available: /statistics/1199181/motivation-for-increased-sustainable-investment/