In 2024, stocks were identified as the leading investment product among Gen Z and millennial investors, with ** percent of millennials expressing a preference for this asset. Retirement investment accounts (e.g., 401(k), IRA) ranked as the * most popular choice among millennials. In contrast, REITs received the lowest level of engagement from both groups.
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The Motley Fool. (January 29, 2024). Gen Z and millennial investment preferences in the United States in 2024, by security type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1237759/millennials-gen-z-investment-preferences/
The Motley Fool. "Gen Z and millennial investment preferences in the United States in 2024, by security type." Chart. January 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1237759/millennials-gen-z-investment-preferences/
The Motley Fool. (2024). Gen Z and millennial investment preferences in the United States in 2024, by security type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1237759/millennials-gen-z-investment-preferences/
The Motley Fool. "Gen Z and Millennial Investment Preferences in The United States in 2024, by Security Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jan 2024, /statistics/1237759/millennials-gen-z-investment-preferences/
The Motley Fool, Gen Z and millennial investment preferences in the United States in 2024, by security type ÌÇÐÄÆƽâ°æ, /statistics/1237759/millennials-gen-z-investment-preferences/ (last visited July 14, 2026)
Gen Z and millennial investment preferences in the United States in 2024, by security type [Graph], The Motley Fool, January 29, 2024. [Online]. Available: /statistics/1237759/millennials-gen-z-investment-preferences/
