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Top investment information sources of retail investors in the United States in 2024

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Source

Release date

October 2024

Region

United States

Survey time period

April to June 2024

Number of respondents

1,315 respondents

Age group

18 years and older

Supplementary notes

The question was phrased by the source as follows: "Where do you do your investment research?" Survey respondents could select multiple choices.

Citation formats

Top investment information sources of retail investors in the U.S. 2024

Published by K. Scholle, May 21, 2025

As of 2024, roughly ** percent of retail investors surveyed noted using research sites (such as Yahoo Finance) or Google Search when looking for investment ideas and information. Investing Platforms ranked as the third most popular information source.

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