*The respondents are 3,588 retail investors and 976 institutional investors from 15 geographic markets, with investable assets of at least 100,000 U.S. dollars, and 921 institutional investors with assets under management of at least 50 million U.S. dollars.
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Preference of humans vs. robo-advisors for retail investment advice worldwide 2022
Despite the growing importance of technology tools in the investment sector, retail investors worldwide still had a higher trust in human advisers than robo-advisors in 2022. In total, more than ** percent stated having more trust in human advisors, while only *** percent stated having more trust in robo-advisors. The highest trust for robo-advisors among retail investors was found in China, where ***percent of retail investors stated robo-advisors to be the preferred source of trusted advice.
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CFA Institute. (April 18, 2022). Retail investors' preference of humans versus robo-advisor for advice worldwide in 2022, by country or territory [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1228562/humans-vs-robo-advisers-for-retail-investment-advice-worldwide/
CFA Institute. "Retail investors' preference of humans versus robo-advisor for advice worldwide in 2022, by country or territory." Chart. April 18, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1228562/humans-vs-robo-advisers-for-retail-investment-advice-worldwide/
CFA Institute. (2022). Retail investors' preference of humans versus robo-advisor for advice worldwide in 2022, by country or territory. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1228562/humans-vs-robo-advisers-for-retail-investment-advice-worldwide/
CFA Institute. "Retail Investors' Preference of Humans versus Robo-advisor for Advice Worldwide in 2022, by Country or Territory." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Apr 2022, /statistics/1228562/humans-vs-robo-advisers-for-retail-investment-advice-worldwide/
CFA Institute, Retail investors' preference of humans versus robo-advisor for advice worldwide in 2022, by country or territory ÌÇÐÄÆÆ½â°æ, /statistics/1228562/humans-vs-robo-advisers-for-retail-investment-advice-worldwide/ (last visited August 03, 2026)
Retail investors' preference of humans versus robo-advisor for advice worldwide in 2022, by country or territory [Graph], CFA Institute, April 18, 2022. [Online]. Available: /statistics/1228562/humans-vs-robo-advisers-for-retail-investment-advice-worldwide/