The survey group comprised 257 buy-side investors and sell-side analysts at large companies that trade securities on behalf of their investors. 47 percent of respondents came from the U.S., 18 percent were from the U.K. Canada accounted for 10 percent, Germany made up seven percent and 17 percent came from other locations.
Question asked- "How important are the following digital and social media for the research and evaluation of an equity? (Rated on a scale of 1-10)"
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Importance of platforms from institutional investors in selected countries 2023
As of 2023, the vast majority of institutional investors surveyed stated that they found the investor relations (IR) page, which is located on all publicly listed companies' websites, to be the most important informational source for their research. This is in stark contrast to TikTok and WeChat, which received the * scores.
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Brunswick. (March 6, 2023). Importance of online platforms from institutional investors in the United States, United Kingdom, Germany and Canada in 2023, by platform type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1236809/trust-rating-online-platforms-instutional-investors/
Brunswick. "Importance of online platforms from institutional investors in the United States, United Kingdom, Germany and Canada in 2023, by platform type." Chart. March 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1236809/trust-rating-online-platforms-instutional-investors/
Brunswick. (2023). Importance of online platforms from institutional investors in the United States, United Kingdom, Germany and Canada in 2023, by platform type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1236809/trust-rating-online-platforms-instutional-investors/
Brunswick. "Importance of Online Platforms from Institutional Investors in The United States, United Kingdom, Germany and Canada in 2023, by Platform Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Mar 2023, /statistics/1236809/trust-rating-online-platforms-instutional-investors/
Brunswick, Importance of online platforms from institutional investors in the United States, United Kingdom, Germany and Canada in 2023, by platform type ÌÇÐÄÆƽâ°æ, /statistics/1236809/trust-rating-online-platforms-instutional-investors/ (last visited July 27, 2026)
Importance of online platforms from institutional investors in the United States, United Kingdom, Germany and Canada in 2023, by platform type [Graph], Brunswick, March 6, 2023. [Online]. Available: /statistics/1236809/trust-rating-online-platforms-instutional-investors/
