Figures for previous years were taken from earlier publications by the source.
Figures are based on extensive statistical analysis; statistics on retail trade and retail trade forecasts; telephone interviews with leading retailers as well as a representative survey among consumers.
Citation formats
Revenue per customer for online retail in Germany 2012-2016
This statistic shows the revenues made per online retail customer in Germany from 2012 to 2015, with a forecast for 2016. In 2016, the average sale per customer was forecast to amount to ** euros, an increase compared to the previous year at roughly euros.
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RetailMeNot. (February 23, 2016). Average revenue generated per online retail customer in Germany from 2012 to 2015, with a forecast for 2016 (in euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/794591/online-retail-revenue-per-customer-germany/
RetailMeNot. "Average revenue generated per online retail customer in Germany from 2012 to 2015, with a forecast for 2016 (in euros)." Chart. February 23, 2016. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/794591/online-retail-revenue-per-customer-germany/
RetailMeNot. (2016). Average revenue generated per online retail customer in Germany from 2012 to 2015, with a forecast for 2016 (in euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/794591/online-retail-revenue-per-customer-germany/
RetailMeNot. "Average Revenue Generated per Online Retail Customer in Germany from 2012 to 2015, with a Forecast for 2016 (in Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Feb 2016, /statistics/794591/online-retail-revenue-per-customer-germany/
RetailMeNot, Average revenue generated per online retail customer in Germany from 2012 to 2015, with a forecast for 2016 (in euros) ÌÇÐÄÆÆ½â°æ, /statistics/794591/online-retail-revenue-per-customer-germany/ (last visited July 23, 2026)
Average revenue generated per online retail customer in Germany from 2012 to 2015, with a forecast for 2016 (in euros) [Graph], RetailMeNot, February 23, 2016. [Online]. Available: /statistics/794591/online-retail-revenue-per-customer-germany/