The stated generations refer to the following age groups:
Generation Z: 14-19 years,
Millennials: 20-33 years,
Generation X: 34-50 years,
Baby Boomers: 51-69 years,
Matures: 70 years and older.
Citation formats
Survey on social media ads leading to purchases in Norway 2017, by age and frequency
This statistic displays the result of a survey on social media ads leading to purchases in Norway 2017, by age and frequency. During the survey period of 2017, * percent of respondents in Norway of the so-called Generation Z, aged 14 to 19 years, stated to frequently (everyday/weekly) purchase a product or service upon being exposed to advertising (about the respective products/services) on social media.
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Deloitte. (October 12, 2017). Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/790737/survey-on-social-media-ads-leading-to-purchases-norway-by-age-and-frequency/
Deloitte. "Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency." Chart. October 12, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/790737/survey-on-social-media-ads-leading-to-purchases-norway-by-age-and-frequency/
Deloitte. (2017). Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/790737/survey-on-social-media-ads-leading-to-purchases-norway-by-age-and-frequency/
Deloitte. "Share of Respondents Who Purchase Products or Services Displayed through Social Media in Norway in 2017, by Age and Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Oct 2017, /statistics/790737/survey-on-social-media-ads-leading-to-purchases-norway-by-age-and-frequency/
Deloitte, Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency ÌÇÐÄÆƽâ°æ, /statistics/790737/survey-on-social-media-ads-leading-to-purchases-norway-by-age-and-frequency/ (last visited August 04, 2026)
Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency [Graph], Deloitte, October 12, 2017. [Online]. Available: /statistics/790737/survey-on-social-media-ads-leading-to-purchases-norway-by-age-and-frequency/
