This statistic depicts the leading product categories based on sales revenue generated through e-commerce on Black Friday in Brazil in 2017. The most popular category for online purchase on Black Friday 2017 in Brazil was house appliances, with a sales revenue of *** million Brazilian reals, followed by telephony and cell phones, with *** million Brazilian reals. In 2017, online sales on Black Friday generated a total of *** billion Brazilian reals in revenue.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Globo (g1.globo.com). (November 27, 2017). Black Friday online sales revenue in Brazil in 2017, by product category (in million Brazilian reals) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/780758/black-friday-e-commerce-sales-revenue-category-brazil/
Globo (g1.globo.com). "Black Friday online sales revenue in Brazil in 2017, by product category (in million Brazilian reals)." Chart. November 27, 2017. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/780758/black-friday-e-commerce-sales-revenue-category-brazil/
Globo (g1.globo.com). (2017). Black Friday online sales revenue in Brazil in 2017, by product category (in million Brazilian reals). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/780758/black-friday-e-commerce-sales-revenue-category-brazil/
Globo (g1.globo.com). "Black Friday Online Sales Revenue in Brazil in 2017, by Product Category (in Million Brazilian Reals)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Nov 2017, /statistics/780758/black-friday-e-commerce-sales-revenue-category-brazil/
Globo (g1.globo.com), Black Friday online sales revenue in Brazil in 2017, by product category (in million Brazilian reals) ÌÇÐÄÆÆ½â°æ, /statistics/780758/black-friday-e-commerce-sales-revenue-category-brazil/ (last visited July 28, 2026)
Black Friday online sales revenue in Brazil in 2017, by product category (in million Brazilian reals) [Graph], Globo (g1.globo.com), November 27, 2017. [Online]. Available: /statistics/780758/black-friday-e-commerce-sales-revenue-category-brazil/