A survey held in the United States in May 2020 showed that ** percent of respondents aged 18 to 34 years old stated that they currently subscribed to a streaming service, compared to just ** percent of those aged 65 or above who said the same. Older generations were more likely to say that they had never subscribed to a streaming service at all, whereas by contrast, the vast majority of adults aged 18 to 44 were currently paying to access their favorite content online via a subscription video-on-demand platform.
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Morning Consult. (May 21, 2020). Share of adults who subscribe to a streaming service in the United States as of May 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/742452/media-streaming-services-penetration-rate-age/
Morning Consult. "Share of adults who subscribe to a streaming service in the United States as of May 2020, by age group." Chart. May 21, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/742452/media-streaming-services-penetration-rate-age/
Morning Consult. (2020). Share of adults who subscribe to a streaming service in the United States as of May 2020, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/742452/media-streaming-services-penetration-rate-age/
Morning Consult. "Share of Adults Who Subscribe to a Streaming Service in The United States as of May 2020, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2020, /statistics/742452/media-streaming-services-penetration-rate-age/
Morning Consult, Share of adults who subscribe to a streaming service in the United States as of May 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/742452/media-streaming-services-penetration-rate-age/ (last visited July 20, 2026)
Share of adults who subscribe to a streaming service in the United States as of May 2020, by age group [Graph], Morning Consult, May 21, 2020. [Online]. Available: /statistics/742452/media-streaming-services-penetration-rate-age/
