Coronavirus impact: increase in viewership of TV programs on major broadcast channels among adults aged 25-54 in the United States between February 3 and March 9, 2020, by genre
Characteristic
Week of February 3, 2020
Week of March 9, 2020
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Between the weeks of February 3 and March 9, 2020, the share of total gross quarter hours viewed across major broadcast television channels increased from **** to **** percent when it came to local news broadcasts, reflecting the demand for news and updates about the coronavirus outbreak. Most other program genres also saw an uptick in viewership as citizens were advised to stay at home in a bid to prevent the spread of the disease, and with events canceled and entertainment venues closed, watching television is one of the most natural ways to spend that extra time indoors. However, during the given time period adults did not have an appetite for feature films, instead turning to drama, variety, and comedy programming.
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Nielsen. (March 24, 2020). Coronavirus impact: increase in viewership of TV programs on major broadcast channels among adults aged 25-54 in the United States between February 3 and March 9, 2020, by genre [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1106875/broadcast-tv-viewership-coronavirus-by-genre-us/
Nielsen. "Coronavirus impact: increase in viewership of TV programs on major broadcast channels among adults aged 25-54 in the United States between February 3 and March 9, 2020, by genre." Chart. March 24, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1106875/broadcast-tv-viewership-coronavirus-by-genre-us/
Nielsen. (2020). Coronavirus impact: increase in viewership of TV programs on major broadcast channels among adults aged 25-54 in the United States between February 3 and March 9, 2020, by genre. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1106875/broadcast-tv-viewership-coronavirus-by-genre-us/
Nielsen. "Coronavirus Impact: Increase in Viewership of Tv Programs on Major Broadcast Channels among Adults Aged 25-54 in The United States between February 3 and March 9, 2020, by Genre." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Mar 2020, /statistics/1106875/broadcast-tv-viewership-coronavirus-by-genre-us/
Nielsen, Coronavirus impact: increase in viewership of TV programs on major broadcast channels among adults aged 25-54 in the United States between February 3 and March 9, 2020, by genre ÌÇÐÄÆƽâ°æ, /statistics/1106875/broadcast-tv-viewership-coronavirus-by-genre-us/ (last visited July 26, 2026)
Coronavirus impact: increase in viewership of TV programs on major broadcast channels among adults aged 25-54 in the United States between February 3 and March 9, 2020, by genre [Graph], Nielsen, March 24, 2020. [Online]. Available: /statistics/1106875/broadcast-tv-viewership-coronavirus-by-genre-us/
