Share of adults who are more likely to watch TV or movies on streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation
Characteristic
Movies
TV
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
According to a study held in March 2020, ** percent of adults in the United States are much more or somewhat more likely to watch movies via a streaming service due to the coronavirus outbreak. Over ** percent of adults also said that they were likely to watch more televison online, and many consumers also stated that they would probably sign up to a new service as a result of the pandemic. Millennial and Gen Z consumers favored movies over TV shows, and Boomers were notably less likely to increase their consumption of either streamed films or television.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Morning Consult. (March 11, 2020). Share of adults who are more likely to watch TV or movies on streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1104113/tv-movie-consumption-coronavirus-us/
Morning Consult. "Share of adults who are more likely to watch TV or movies on streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation." Chart. March 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1104113/tv-movie-consumption-coronavirus-us/
Morning Consult. (2020). Share of adults who are more likely to watch TV or movies on streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1104113/tv-movie-consumption-coronavirus-us/
Morning Consult. "Share of Adults Who Are More Likely to Watch Tv or Movies on Streaming Services Due to The Coronavirus Outbreak in The United States as of March 2020, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2020, /statistics/1104113/tv-movie-consumption-coronavirus-us/
Morning Consult, Share of adults who are more likely to watch TV or movies on streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation ÌÇÐÄÆƽâ°æ, /statistics/1104113/tv-movie-consumption-coronavirus-us/ (last visited July 21, 2026)
Share of adults who are more likely to watch TV or movies on streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph], Morning Consult, March 11, 2020. [Online]. Available: /statistics/1104113/tv-movie-consumption-coronavirus-us/
