This statistic reports on the leading reasons to use point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016. According to the study, ** percent of respondents stated that their leading reason to use point of sale was to lift short-term sales, while **** percent did so to introduce new products.
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Path to Purchase Institute. (July 12, 2016). Leading reasons to use point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/733442/us-leading-reasons-pop-marketing-usage/
Path to Purchase Institute. "Leading reasons to use point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016." Chart. July 12, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/733442/us-leading-reasons-pop-marketing-usage/
Path to Purchase Institute. (2016). Leading reasons to use point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/733442/us-leading-reasons-pop-marketing-usage/
Path to Purchase Institute. "Leading Reasons to Use Point of Purchase (P-o-p) Marketing According to Cpg Merchandising Executives in The United States as of June 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jul 2016, /statistics/733442/us-leading-reasons-pop-marketing-usage/
Path to Purchase Institute, Leading reasons to use point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016 ÌÇÐÄÆƽâ°æ, /statistics/733442/us-leading-reasons-pop-marketing-usage/ (last visited August 06, 2026)
Leading reasons to use point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016 [Graph], Path to Purchase Institute, July 12, 2016. [Online]. Available: /statistics/733442/us-leading-reasons-pop-marketing-usage/
