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Share of first-time online buyers across India in 2016, by category purchased

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Sources

Release date

March 2017

Region

Asia, India

Survey time period

2016

Number of respondents

18,000 respondents

Supplementary notes

Citation formats

Share of new online shoppers in India - by category 2016

Published by
Yihan Ma,
Aug 14, 2017
This statistic describes the results of a survey conducted in 2016 about the share of first-time online buyers in India, based on which the category they had purchased. Apparel and footwear had the highest share with about ** percent, while entertainment had the lowest with about percent during the survey period.
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