had purchased at least once with a delivery since January 2023
Method of interview
Online interview
Supplementary notes
*Refers to the total number of surveyed individuals in 22 European countries. The source adds that between 801 and 1,570 participants were interviewed per country.
**The shares in the categories "high-tech and electronics" and "small home furniture and decoration" were calculated manually by subtracting all other options from 100 percent.
Citation formats
Online shopping frequency in Estonia 2023, by product category
The category of fresh food and beverages was the one that Estonian shoppers bought online most often, according to a survey conducted between May and July 2023. More specifically, a quarter of respondents stated that they shopped for fresh food and beverages online at least once a week. Groceries ranked second, with ** percent citing the same shopping frequency.
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Geopost. (May 29, 2024). How often do you order this type of goods online? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1373898/e-shopping-frequency-by-product-estonia/
Geopost. "How often do you order this type of goods online?." Chart. May 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1373898/e-shopping-frequency-by-product-estonia/
Geopost. (2024). How often do you order this type of goods online?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1373898/e-shopping-frequency-by-product-estonia/
Geopost. "How Often Do You Order This Type of Goods Online?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 May 2024, /statistics/1373898/e-shopping-frequency-by-product-estonia/
Geopost, How often do you order this type of goods online? ÌÇÐÄÆƽâ°æ, /statistics/1373898/e-shopping-frequency-by-product-estonia/ (last visited July 24, 2026)
How often do you order this type of goods online? [Graph], Geopost, May 29, 2024. [Online]. Available: /statistics/1373898/e-shopping-frequency-by-product-estonia/
