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Value share of e-commerce of make-up products among urban consumers in Vietnam in 2018 and 2020

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Source

Release date

March 2021

Region

Vietnam

Survey time period

2018 to 2020

Special properties

excluding gift, among respondents in Ho Chi Minh City, Ha Noi, Da Nang and Can Tho

Citation formats

E-commerce value share of make-up products in urban areas Vietnam 2018-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 16, 2021
In 2020, around **** percent of the value of make-up products came from e-commerce in urban areas of Vietnam, indicating an increase in e-commerce value share of more than *** percent from 2018. Meanwhile, the e-commerce value share of total personal care products was at **** percent that year.
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