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Share of national branded goods on promotion in selected European countries in 2015, based on volume*

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Source

Release date

June 2016

Region

Europe

Survey time period

2015

Supplementary notes

* IRI Infoscan hypermarkets and supermarkets (UK, France, Italy, Spain and Netherlands); IRI Infoscan grocery and drugstores excluding hard discount in Germany.

Citation formats

National brand promotion share in Europe 2015, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, May 24, 2017
This statistic shows the share of national brands on promotion in *** different European countries in 2015. These countries include the United Kingdom, Spain, France, the Netherlands, Germany and Italy. The share of national brands on promotion was highest in the United Kingdom at **** percent, followed by Italy at **** percent. Additionally, the share of private label goods on promotion in selected European countries can be found at the following.
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