This statistic shows the market share of value from private label goods in the Netherlands in 2018, by category. The chilled food category had the largest private label share, accounting for approximately ** percent of total chilled food value in the Netherlands that year. Of the personal care products, only roughly ** percent of the total sales value came from private labels. As can be seen in this statistic about the private label market share in Europe, the market share of all private labels in the Netherlands was approximately ** percent. This was higher than in for example Italy, but much lower than in Spain.
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IRI. (July 5, 2018). Share of private label value in the Netherlands in 2018, by category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/410311/private-label-value-share-by-product-category-netherlands/
IRI. "Share of private label value in the Netherlands in 2018, by category." Chart. July 5, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/410311/private-label-value-share-by-product-category-netherlands/
IRI. (2018). Share of private label value in the Netherlands in 2018, by category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/410311/private-label-value-share-by-product-category-netherlands/
IRI. "Share of Private Label Value in The Netherlands in 2018, by Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Jul 2018, /statistics/410311/private-label-value-share-by-product-category-netherlands/
IRI, Share of private label value in the Netherlands in 2018, by category ÌÇÐÄÆÆ½â°æ, /statistics/410311/private-label-value-share-by-product-category-netherlands/ (last visited July 19, 2026)
Share of private label value in the Netherlands in 2018, by category [Graph], IRI, July 5, 2018. [Online]. Available: /statistics/410311/private-label-value-share-by-product-category-netherlands/