| Characteristic | Index score |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
September 2020
More information
Region
Mexico
Survey time period
2019
Method of interview
Online survey
Supplementary notes
The BrandIndex is calculated by asking the respondents, 鈥淚f you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?鈥 Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand. The Buzz Rankings chart shows the brands with the highest average Buzz scores between January 1st and December 31st, 2019.
The source does not provide the date of publication. Release date is the date of access.
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