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Distribution of cosmetics and personal care market in Mexico in 2024, by segment

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Source

Release date

February 2025

Region

Mexico

Survey time period

2024

Special properties

Estimates based on the first half of 2024

Supplementary notes

The source does not provide any information regarding the missing percentage points.

Citation formats

Mexico: market share of beauty & personal care segments 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 26, 2026

In 2024, the personal hygiene segment represented over 43 percent of the cosmetics market in Mexico. That same year, fragrances accounted for nearly 14 percent of the Mexican cosmetics market. In 2023, the sales of cosmetics, perfumes, and toiletries in Mexico was around  billion Mexican pesos.

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