In 2022, the pharmaceutical industry spent around *** billion U.S. dollars on direct-to-consumer (DTC) advertising on TV in the United States. That accounted for little more than **** of the U.S. pharma sector's total DTC ad expenditure that year. The internet followed with *** billion dollars – slightly more than ** percent of the segment's investment in DTC ads.
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Medical Marketing & Media. (March 24, 2023). Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States in 2022, by medium (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/686893/pharma-ad-spend-usa/
Medical Marketing & Media. "Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States in 2022, by medium (in million U.S. dollars)." Chart. March 24, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/686893/pharma-ad-spend-usa/
Medical Marketing & Media. (2023). Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States in 2022, by medium (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/686893/pharma-ad-spend-usa/
Medical Marketing & Media. "Pharmaceutical Industry's Direct-to-consumer (Dtc) Spending on Media in The United States in 2022, by Medium (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Mar 2023, /statistics/686893/pharma-ad-spend-usa/
Medical Marketing & Media, Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States in 2022, by medium (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/686893/pharma-ad-spend-usa/ (last visited July 19, 2026)
Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States in 2022, by medium (in million U.S. dollars) [Graph], Medical Marketing & Media, March 24, 2023. [Online]. Available: /statistics/686893/pharma-ad-spend-usa/
