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Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States from 2016 to 2022 (in billion U.S. dollars)

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Sources

Release date

March 2023

Region

United States

Survey time period

2016 to 2022

Supplementary notes

* ÌÇÐÄÆƽâ°æ calculated the 2016 and 2017 figures based on previous releases.

Numbers have been rounded,

Citation formats

Pharma industry's direct-to-consumer (DTC) spending on media in the U.S. 2016-2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 24, 2023

In 2022, the pharmaceutical industry spent approximately *** billion U.S. dollars on direct-to-consumer (DTC) advertising in the United States, up from *** billion dollars a year earlier – an annual increase of almost *** percent.

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