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In 2025, PepsiCo invested approximately *** billion U.S. dollars in advertising, down from *** billion dollars a year earlier – an annual decrease of nearly ** percent. The company states that those expenses include media and personal service prepayments, promotional materials in inventory, as well as production costs of future media advertising.

The cola competition

Brand value is a term used to describe the worth of a brand by marketing professionals. PepsiCo, Inc. – the giant beverage and food industry company with roots dating back to 1898 – ranked second with a brand value of over ** billion dollars among the highest-valued non-alcoholic beverage brands worldwide as of 2025, trailing behind its long-time rival Coca-Cola. For comparison, Coca-Cola's brand value surpassed ** billion dollars.

Pepsi's stake in the game

In 2025, PepsiCo ranked among the largest companies worldwide, with a market capitalization of almost *** million dollars. In generating this market capitalization, the U.S. market is vital for the company. In 2024, PepsiCo's U.S. market share in carbonated soft drinks with its products such as Pepsi, Mountain Dew, and Schweppes, stood at **** percent. However, in recent years, the giant's market share has been decreasing.