* Respondents were 2,156 UK residents, with age and gender demographics proportionally represented.
Participants were asked how much of their shopping they are planning to do online in the Christmas season of 2022, in 6 different categories: Beauty, Travel, Entertainment, Toys, Food and Drink, Apparel. They were given 5 choices: 'All online', 'mostly online', 'about equal', 'mostly in-person', 'all in-person'.
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Intended online share of Christmas shopping in the UK 2022, by category
In five of the six selected categories, over ** percent of respondents from the United Kingdom said they planned to do most or all of their shopping online in the Christmas season of 2022. The exception to this was food and beverages, which only ** percent of respondents said they would shop for mostly or entirely online.
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Sitecore. (September 30, 2022). Percentage of consumers planning to do all or most of their Christmas shopping online in the United Kingdom (UK) in 2022, by category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1343508/online-share-of-christmas-shopping-uk/
Sitecore. "Percentage of consumers planning to do all or most of their Christmas shopping online in the United Kingdom (UK) in 2022, by category." Chart. September 30, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1343508/online-share-of-christmas-shopping-uk/
Sitecore. (2022). Percentage of consumers planning to do all or most of their Christmas shopping online in the United Kingdom (UK) in 2022, by category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1343508/online-share-of-christmas-shopping-uk/
Sitecore. "Percentage of Consumers Planning to Do All or Most of Their Christmas Shopping Online in The United Kingdom (Uk) in 2022, by Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Sep 2022, /statistics/1343508/online-share-of-christmas-shopping-uk/
Sitecore, Percentage of consumers planning to do all or most of their Christmas shopping online in the United Kingdom (UK) in 2022, by category ÌÇÐÄÆÆ½â°æ, /statistics/1343508/online-share-of-christmas-shopping-uk/ (last visited July 30, 2026)
Percentage of consumers planning to do all or most of their Christmas shopping online in the United Kingdom (UK) in 2022, by category [Graph], Sitecore, September 30, 2022. [Online]. Available: /statistics/1343508/online-share-of-christmas-shopping-uk/