Over one-third of respondents from the United Kingdom (** percent) and one-quarter of respondents from the European Union (** percent) said that their favored method for shopping during the holiday season in 2022 is through brand websites. This makes brand websites the most popular online purchase channel in both the EU and the UK. Mobile websites, mobile apps, and online marketplaces were also popular in both regions.
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Loqate. (October 4, 2022). Most popular e-commerce channels used by consumers from the United Kingdom and the European Union during the holiday season in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1343219/e-commerce-holiday-shopping-channels-uk-eu/
Loqate. "Most popular e-commerce channels used by consumers from the United Kingdom and the European Union during the holiday season in 2022." Chart. October 4, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1343219/e-commerce-holiday-shopping-channels-uk-eu/
Loqate. (2022). Most popular e-commerce channels used by consumers from the United Kingdom and the European Union during the holiday season in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1343219/e-commerce-holiday-shopping-channels-uk-eu/
Loqate. "Most Popular E-commerce Channels Used by Consumers from The United Kingdom and The European Union during The Holiday Season in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Oct 2022, /statistics/1343219/e-commerce-holiday-shopping-channels-uk-eu/
Loqate, Most popular e-commerce channels used by consumers from the United Kingdom and the European Union during the holiday season in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1343219/e-commerce-holiday-shopping-channels-uk-eu/ (last visited July 25, 2026)
Most popular e-commerce channels used by consumers from the United Kingdom and the European Union during the holiday season in 2022 [Graph], Loqate, October 4, 2022. [Online]. Available: /statistics/1343219/e-commerce-holiday-shopping-channels-uk-eu/
