This statistic presents the results of a survey on consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation. Some ** percent of millennial respondents stated that they were willing to pay more for premium quality products which have been manufactured using organic and natural ingredients.
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Deloitte. (February 18, 2018). Consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/862185/global-consumers-willingness-to-pay-for-organic-natural-attributes-by-generation/
Deloitte. "Consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation." Chart. February 18, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/862185/global-consumers-willingness-to-pay-for-organic-natural-attributes-by-generation/
Deloitte. (2018). Consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/862185/global-consumers-willingness-to-pay-for-organic-natural-attributes-by-generation/
Deloitte. "Consumers' Willingness to Pay (Wtp) for Organic and Natural Ingredient Product Attributes Worldwide as of 2016, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Feb 2018, /statistics/862185/global-consumers-willingness-to-pay-for-organic-natural-attributes-by-generation/
Deloitte, Consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation ÌÇÐÄÆƽâ°æ, /statistics/862185/global-consumers-willingness-to-pay-for-organic-natural-attributes-by-generation/ (last visited July 31, 2026)
Consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation [Graph], Deloitte, February 18, 2018. [Online]. Available: /statistics/862185/global-consumers-willingness-to-pay-for-organic-natural-attributes-by-generation/
