| Characteristic | Share of respondents** |
|---|---|
| - | - |
| - | - |
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Source
Source
Release date
January 2016
More information
Region
United States
Survey time period
2015
Number of respondents
5,001 respondents
Age group
18 to 80 years
Special properties
U.S. food purchasers*
Supplementary notes
* Refers to U.S. consumers who are the primary food and beverage shoppers for their households and eat dinner at home at least three times a week.
** Percentage of respondents who were willing to pay "significantly" or "moderately" more for at least one Health and Wellness attribute.
The original question was posed as follows: 鈥淗ow much more are you willing to pay for a healthier version of a product?鈥
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