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Distribution of smartphone shipments in Latin America from 3rd quarter to 4th quarter 2025, by vendor

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Source

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Release date

February 2026

Region

Latin America and the Caribbean

Survey time period

Q3 2025 to Q4 2025

Supplementary notes

Xiaomi estimates include sub-brands Poco and Redmi; Transsion includes sub-brands Tecno, Infinix, and Itel.

The figures refer to in-sell shipments.

The figures might not sum to 100% due to rounding.

Citation formats

Smartphone market share in Latin America quarterly 2025, by vendor

Published by Thuy D., Feb 18, 2026

In the fourth quarter of 2025, Samsung had a **-percent share of the smartphone market in Latin America, based on shipments. It was followed by Motorola, accounting for ** percent of the smartphone market in the region.

Increase and distribution in Latin America

While smartphone penetration in the region was forecast to continue to increase, the presence of these devices across Latin America is not homogenous. The most-populated nations, such as Brazil and Mexico, are also the ones with the largest numbers of smartphone owners. However, the penetration rates vary from country to country.

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