Apple is and has been the market leader in North America from 2011 to 2023. In 2023, Apple obtained a ** percent share of the smartphone market in North America. Samsung ranked second with ** percent in the same year.
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Counterpoint Research. (February 27, 2024). Smartphone shipments' share in North America from 2011 to 2023, by vendor [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/687474/smartphone-market-share-by-vendor-in-north-america/
Counterpoint Research. "Smartphone shipments' share in North America from 2011 to 2023, by vendor." Chart. February 27, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/687474/smartphone-market-share-by-vendor-in-north-america/
Counterpoint Research. (2024). Smartphone shipments' share in North America from 2011 to 2023, by vendor. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/687474/smartphone-market-share-by-vendor-in-north-america/
Counterpoint Research. "Smartphone Shipments' Share in North America from 2011 to 2023, by Vendor." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2024, /statistics/687474/smartphone-market-share-by-vendor-in-north-america/
Counterpoint Research, Smartphone shipments' share in North America from 2011 to 2023, by vendor ÌÇÐÄÆƽâ°æ, /statistics/687474/smartphone-market-share-by-vendor-in-north-america/ (last visited July 29, 2026)
Smartphone shipments' share in North America from 2011 to 2023, by vendor [Graph], Counterpoint Research, February 27, 2024. [Online]. Available: /statistics/687474/smartphone-market-share-by-vendor-in-north-america/
