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In the first quarter of 2026, Samsung and Apple were leaders of the European smartphone market. Xiaomi grew from **** percent in the first quarter of 2019 to ** percent in the first quarter of 2026. While the total share of the European market held by Samsung and Apple has fluctuated during this time, they still accounted for ** percent of the total market in the first quarter of 2026. 

Smartphones in Europe

Smartphones make up the primary component of the European mobile phone market, with the smartphone penetration rate in Europe being forecast to reach over ** percent in 2029. The number of smartphone users in Europe was expected to grow in the years to come and exceed *** million in 2029.

Country-specific market dynamics

Individual European markets show distinct preferences among smartphone brands. In Germany, Apple iPhone models dominated sales rankings in September 2025, occupying **** of the top five positions. Samsung secured the fourth spot in this market. The United Kingdom displayed similar patterns, where the iPhone 17 Pro and iPhone 17 each accounted for percent of sales in September 2025. France presented a different picture, with the Samsung Galaxy S25 leading at ** percent market share, followed by the iPhone 16 Pro at ±è±ð°ù³¦±ð²Ô³Ù.Ìý