Apple was the smartphone vendor with the highest growth in unit shipments worldwide in 2025 compared to the previous year, at ** percent. Samsung followed with a ****-percent growth rate, while the overall market increased by *** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Counterpoint Research. (January 12, 2026). Year-on-year change in smartphone unit shipments worldwide in 2025, by vendor [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/668604/global-smartphone-shipments-by-vendor/
Counterpoint Research. "Year-on-year change in smartphone unit shipments worldwide in 2025, by vendor." Chart. January 12, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/668604/global-smartphone-shipments-by-vendor/
Counterpoint Research. (2026). Year-on-year change in smartphone unit shipments worldwide in 2025, by vendor. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/668604/global-smartphone-shipments-by-vendor/
Counterpoint Research. "Year-on-year Change in Smartphone Unit Shipments Worldwide in 2025, by Vendor." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2026, /statistics/668604/global-smartphone-shipments-by-vendor/
Counterpoint Research, Year-on-year change in smartphone unit shipments worldwide in 2025, by vendor ÌÇÐÄÆƽâ°æ, /statistics/668604/global-smartphone-shipments-by-vendor/ (last visited July 22, 2026)
Year-on-year change in smartphone unit shipments worldwide in 2025, by vendor [Graph], Counterpoint Research, January 12, 2026. [Online]. Available: /statistics/668604/global-smartphone-shipments-by-vendor/
