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The largest share of smartphones sold in Russia in 2025 was produced by Xiaomi, at ** percent. Several Chinese brands were among the top brands in the ranking. The second-leading brand was South Korean Samsung, accounting for ** percent of the market in units. 

Smartphone usage in Russia

The device's adoption continuously increased in Russia, and the share of the population owning a smartphone was one of the highest worldwide. The number of smartphone users across the country was forecast at approximately *** million in 2029. Looking at customer affinity, Samsung is the favorite brand of these gadgets among Russians. 

COVID-19 impact on smartphone sales in Russia

The COVID-19 pandemic led to a decrease in retail sales of electronics, as stores were closed during the lockdown in the second quarter of 2020. Facilitated by physical distancing, remote work and education, and entertainment services in the digital world, the demand for smartphones increased, as did their sales on major e-commerce platforms in the segment, such as M.Video, Svyaznoy, and MTS. At the same time, the crisis negatively impacted the population’s income, meaning that fewer people were able to spend money on smartphones, which resulted in a general market decline in 2020.