* A business' brand value is the estimated enterprise value the business would sell for in an arms-length transaction, less the enterprise value of a typical industry peer of equal size would sell for.
** No data was available for 2018.
The statistic shows the brand value of the sports company Under Armour from 2012 to 2019. Under Armour had a brand value of 3.5 billion U.S. dollars in 2019.
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Forbes. (October 16, 2019). Brand value of the sports company Under Armour from 2012 to 2019 (in billion U.S. dollars)* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/632265/under-armour-brand-value/
Forbes. "Brand value of the sports company Under Armour from 2012 to 2019 (in billion U.S. dollars)*." Chart. October 16, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/632265/under-armour-brand-value/
Forbes. (2019). Brand value of the sports company Under Armour from 2012 to 2019 (in billion U.S. dollars)*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/632265/under-armour-brand-value/
Forbes. "Brand Value of The Sports Company Under Armour from 2012 to 2019 (in Billion U.S. Dollars)*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2019, /statistics/632265/under-armour-brand-value/
Forbes, Brand value of the sports company Under Armour from 2012 to 2019 (in billion U.S. dollars)* ÌÇÐÄÆƽâ°æ, /statistics/632265/under-armour-brand-value/ (last visited July 19, 2026)
Brand value of the sports company Under Armour from 2012 to 2019 (in billion U.S. dollars)* [Graph], Forbes, October 16, 2019. [Online]. Available: /statistics/632265/under-armour-brand-value/
