Under Armour brand profile UK 2025| ��ƽ��

Under Armour brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2025

Characteristic	Share of respondents
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Number of respondents

1,086 respondents

Age group

18-64 years

Special properties

respondents who own sportswear

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sportswear, which of the following brands do you like?
Brand usage: When it comes to sportswear, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sportswear, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Under Armour in the UK?
When it comes to sportswear users, brand awareness of Under Armour is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Under Armour in the UK?
In total, 29 percent of UK sportswear users say they like Under Armour.

What is the usage share of Under Armour in the UK?
All in all, ** percent of sportswear users in the UK use Under Armour.

How loyal are the owners of Under Armour?
Around 17 percent of sportswear users in the UK say they are likely to use Under Armour again.

What's the buzz around Under Armour in the UK?
In 2025, about ** percent of UK sportswear users had heard about Under Armour in the media, on social media, or in advertising over the past three months.

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