Adidas and Nike came on top as the most well-known sportswear brands in Italy in 2020. This is what emerged from a survey conducted between April and May 2020, which investigated brand awareness in the sportswear sector among Italian customers. In particular, stimulated brand awareness was tested by presenting to the respondents a list of brands. Right below the two giants, Puma, Levi's, Lacoste, FILA, Diadora and Superga were all known by more than ** percent of the respondents. Diesel, Timberland, Reebok, Kappa, Converse and Lotto were all recognized by out of four respondents or more.
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YouGov Italy. (May 27, 2020). Which among these sportswear brands have you heard of? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1131130/most-well-known-sportswear-brands-in-italy/
YouGov Italy. "Which among these sportswear brands have you heard of?." Chart. May 27, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1131130/most-well-known-sportswear-brands-in-italy/
YouGov Italy. (2020). Which among these sportswear brands have you heard of?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1131130/most-well-known-sportswear-brands-in-italy/
YouGov Italy. "Which among These Sportswear Brands Have You Heard Of?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 May 2020, /statistics/1131130/most-well-known-sportswear-brands-in-italy/
YouGov Italy, Which among these sportswear brands have you heard of? ÌÇÐÄÆƽâ°æ, /statistics/1131130/most-well-known-sportswear-brands-in-italy/ (last visited August 02, 2026)
Which among these sportswear brands have you heard of? [Graph], YouGov Italy, May 27, 2020. [Online]. Available: /statistics/1131130/most-well-known-sportswear-brands-in-italy/
