In 2018, the place of sports in the clothing practices of people in France was important: many of them consumed sports items in their daily lives. The porosity was strong between the primary use reserved for sport and the diverted use lifestyle worn in everyday life. Multi-sport stores were also the preferred place of purchase for French people for sports items and remained so for diverted items. However, they were competing with generalist fashion stores, which were perfectly identified for this kind of use.
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Ipsos. (April 4, 2019). Preferred sales channels for the purchase of sportswear items in France in 2018, according to the purpose of the items [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1243397/sales-channels-sportswear-purchases-france-usage/
Ipsos. "Preferred sales channels for the purchase of sportswear items in France in 2018, according to the purpose of the items." Chart. April 4, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1243397/sales-channels-sportswear-purchases-france-usage/
Ipsos. (2019). Preferred sales channels for the purchase of sportswear items in France in 2018, according to the purpose of the items. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1243397/sales-channels-sportswear-purchases-france-usage/
Ipsos. "Preferred Sales Channels for The Purchase of Sportswear Items in France in 2018, According to The Purpose of The Items." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Apr 2019, /statistics/1243397/sales-channels-sportswear-purchases-france-usage/
Ipsos, Preferred sales channels for the purchase of sportswear items in France in 2018, according to the purpose of the items ÌÇÐÄÆƽâ°æ, /statistics/1243397/sales-channels-sportswear-purchases-france-usage/ (last visited August 01, 2026)
Preferred sales channels for the purchase of sportswear items in France in 2018, according to the purpose of the items [Graph], Ipsos, April 4, 2019. [Online]. Available: /statistics/1243397/sales-channels-sportswear-purchases-france-usage/
