This question was phrased by the source as follows: "Di quali delle seguenti marche di abbigliamento hai parlato con amici o familiari nelle ULTIME DUE SETTIMANE (di persona, online o tramite social media)?"
Adidas and Nike were by far the most mentioned sportswear brands in Italy in 2020. This is what emerged from a survey conducted between April and May 2020, which investigated word of mouth brand presence. Around ** percent of the respondents declared they talked about Nike or Adidas over the last two weeks with friends or family, either online or in real-life conversations.
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YouGov Italy. (May 27, 2020). Which of these sportswear brands have you recently talked about with your family and friends? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1131178/most-mentioned-sportswear-brands-in-italy/
YouGov Italy. "Which of these sportswear brands have you recently talked about with your family and friends?." Chart. May 27, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1131178/most-mentioned-sportswear-brands-in-italy/
YouGov Italy. (2020). Which of these sportswear brands have you recently talked about with your family and friends?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1131178/most-mentioned-sportswear-brands-in-italy/
YouGov Italy. "Which of These Sportswear Brands Have You Recently Talked about with Your Family and Friends?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 May 2020, /statistics/1131178/most-mentioned-sportswear-brands-in-italy/
YouGov Italy, Which of these sportswear brands have you recently talked about with your family and friends? ÌÇÐÄÆƽâ°æ, /statistics/1131178/most-mentioned-sportswear-brands-in-italy/ (last visited July 30, 2026)
Which of these sportswear brands have you recently talked about with your family and friends? [Graph], YouGov Italy, May 27, 2020. [Online]. Available: /statistics/1131178/most-mentioned-sportswear-brands-in-italy/
