Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016*
Characteristic
Share of respondents
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* The original survey question was phrased as follows:
"QD5.2 To what extent are you comfortable or not with the fact that online social networks use information about your online activity and personal data to tailor advertisements or content to what interests you?".
Citation formats
Comfort with data collection by social media networks in the Netherlands 2016
This statistic displays the findings of a survey on the distribution of comfort levels over the use of personal online activity data by social media sites in order to provide personalized online advertisement or content in the Netherlands as of . During the survey period, it was found that **** percent of respondents reported that they were very comfortable with the fact that online social media platforms collect their personal data in order to tailor personalized web experience.
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European Commission. (June 9, 2016). Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/626544/comfort-with-data-collection-by-social-media-networks-in-the-netherlands/
European Commission. "Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016*." Chart. June 9, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/626544/comfort-with-data-collection-by-social-media-networks-in-the-netherlands/
European Commission. (2016). Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/626544/comfort-with-data-collection-by-social-media-networks-in-the-netherlands/
European Commission. "Distribution of Comfort Levels with Use of Personal Data by Social Media in Order to Provide Personalized Online Ads or Content in The Netherlands as of April 2016*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jun 2016, /statistics/626544/comfort-with-data-collection-by-social-media-networks-in-the-netherlands/
European Commission, Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016* ÌÇÐÄÆƽâ°æ, /statistics/626544/comfort-with-data-collection-by-social-media-networks-in-the-netherlands/ (last visited July 30, 2026)
Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016* [Graph], European Commission, June 9, 2016. [Online]. Available: /statistics/626544/comfort-with-data-collection-by-social-media-networks-in-the-netherlands/
