YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
All Buzz scores listed have been rounded to a single decimal place.
This statistic shows a ranking of brands from all industries in Norway by average Buzz score as of 2019. The Norwegian mobile payment application Vipps ranked second with a score of ****. Kiwi came in first place, with a Buzz score of ****.
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YouGov. (January 31, 2020). Ranking of brands across all industries by Buzz score in Norway in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/578778/ranking-of-brands-in-norway-by-buzz-score/
YouGov. "Ranking of brands across all industries by Buzz score in Norway in 2019." Chart. January 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/578778/ranking-of-brands-in-norway-by-buzz-score/
YouGov. (2020). Ranking of brands across all industries by Buzz score in Norway in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/578778/ranking-of-brands-in-norway-by-buzz-score/
YouGov. "Ranking of Brands across All Industries by Buzz Score in Norway in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2020, /statistics/578778/ranking-of-brands-in-norway-by-buzz-score/
YouGov, Ranking of brands across all industries by Buzz score in Norway in 2019 ÌÇÐÄÆƽâ°æ, /statistics/578778/ranking-of-brands-in-norway-by-buzz-score/ (last visited July 29, 2026)
Ranking of brands across all industries by Buzz score in Norway in 2019 [Graph], YouGov, January 31, 2020. [Online]. Available: /statistics/578778/ranking-of-brands-in-norway-by-buzz-score/
