on Adform platform only / includes standard, video, rich media and mobile banner ads
Supplementary notes
Analysed data come from Adform platform only. Larger metrics may vary.
The source provides the following explanations:
1. Engagement rate is "the rate at which consumers engage with an ad."
2. "Data is based on an analysis of nearly 140 thousand campaigns encompassing more than 16 billion impressions delivered in the first half year of 2015."
Citation formats
Banner ad engagement rates in the U.S. and Europe 2015, by industry
The statistic shows data on the digital banner advertising engagement rates in the United States and Europe in the first half of 2015, by industry and ad format. Engagement rate can be defined as the share of persons who saw an ad and engaged with it. Mobile shopping banner ads had an engagement rate of **** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Adform. (November 30, 2015). Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/567943/banner-ad-engagement-rate/
Adform. "Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format." Chart. November 30, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/567943/banner-ad-engagement-rate/
Adform. (2015). Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/567943/banner-ad-engagement-rate/
Adform. "Digital Banner Advertising Engagement Rates in The United States and Europe in 1st Half 2015, by Industry and Ad Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Nov 2015, /statistics/567943/banner-ad-engagement-rate/
Adform, Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format ÌÇÐÄÆƽâ°æ, /statistics/567943/banner-ad-engagement-rate/ (last visited August 06, 2026)
Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format [Graph], Adform, November 30, 2015. [Online]. Available: /statistics/567943/banner-ad-engagement-rate/
