The sources stated that measured media advertising is "estimated U.S. spending across 19 media. It consists of 18 media tracked by WPP's Kantar Media in its Stradegy product plus free-standing inserts (FSIs). Measured media include: Broadcast network TV, cable TV networks, Spanish-language broadcast network TV, broadcast spot TV, national syndicated TV, magazines, Sunday magazines, local magazines, Hispanic magazines, business-to-business magazines, local newspapers, national newspapers, Hispanic newspapers, network radio, local radio, national spot radio, outdoor, internet display." More about the methodology can be found .
Citation formats
Modelo Especial & Negra Modelo: U.S. ad spend 2015
The graph shows Constellation Brands' advertising spending on Modelo Especial and Negra Modelo in the United States in 2015. The company spent **** thousand U.S. dollars on advertising its brand Negra Modelo.
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Advertising Age. (March 7, 2014). Constellation Brands' advertising spending on Modelo Especial and Negra Modelo in the United States in 2015 (in thousand U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/535664/modelo-ad-spend-usa/
Advertising Age. "Constellation Brands' advertising spending on Modelo Especial and Negra Modelo in the United States in 2015 (in thousand U.S. dollars)." Chart. March 7, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/535664/modelo-ad-spend-usa/
Advertising Age. (2014). Constellation Brands' advertising spending on Modelo Especial and Negra Modelo in the United States in 2015 (in thousand U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/535664/modelo-ad-spend-usa/
Advertising Age. "Constellation Brands' Advertising Spending on Modelo Especial and Negra Modelo in The United States in 2015 (in Thousand U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Mar 2014, /statistics/535664/modelo-ad-spend-usa/
Advertising Age, Constellation Brands' advertising spending on Modelo Especial and Negra Modelo in the United States in 2015 (in thousand U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/535664/modelo-ad-spend-usa/ (last visited August 07, 2026)
Constellation Brands' advertising spending on Modelo Especial and Negra Modelo in the United States in 2015 (in thousand U.S. dollars) [Graph], Advertising Age, March 7, 2014. [Online]. Available: /statistics/535664/modelo-ad-spend-usa/
