Ad spend of beer manufacturers in the U.S.| ��ƽ��

Advertising spending of selected beer manufacturers in the United States in 2022 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

June 2023

More information

Region

United States

Survey time period

2022

Special properties

measured media ad spending

Supplementary notes

The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.

Citation formats

In 2022, Constellation Brands was the top advertising spender among beer manufacturers in the United States. The company, which produces beers like Modelo Especial and Corona Extra, spent just over *** million U.S. dollars to promote its brands. Anheuser Busch followed, with an investment of *** billion dollars in measured media.

Anheuser-Busch InBev: a major beer advertiser in the United States

Based in Belgium, Anheuser-Busch InBev, also known as AB InBev, is a drink and brewing company that produces brands such as Budweiser, Bud Light, and Michelob Ultra. The company dominates one of the most appealing events for advertisers in the United States, the Super Bowl. As of January 2021, AB InBev's Budweiser brand stood as the largest advertiser in the competition's history. Budweiser's commercials - which often included its mascots, the Clydesdales - have been aired in the Super Bowl since the competition's first edition in 1967.

Most valuable beer brand

Brand value is a term marketers use to describe the worth of a brand. In 2021, the highest-valued beer brand worldwide was Budweiser. The company's brand value amounted to over ** billion U.S. dollars. Its competitor, Heineken, followed with a brand value of nearly ** billion dollars.