Beer market in Germany - statistics & facts
The home of the Oktoberfest, where the beer flows, or does it? One of the most famous beer markets in the world has seen consistently decreasing beer consumption in recent years, with figures taking a particularly deep dive after 2018. The German beer market, as in other countries around the world, has seen expanding craft beer production, with microbreweries becoming active players alongside older heavyweights like Beck's or Bitburger. In an increasingly competitive market, standing out is key, something both established brands and craft products are aiming to achieve. The former may go for rebranding, advertising and introducing new flavors, while the latter is defined by experimenting and surprising consumers with even more unusual results in the bottle.
