The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
In 2019, Pernod Ricard Company spent *** million U.S. dollars on advertising in the United States. The company known for alcohol brands such as Absolut Vodka or Havana Club decreased its investments that year by some ** million dollars.
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Advertising Age. (July 13, 2020). Pernod Ricard Company's advertising spending in the United States from 2013 to 2019 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/463837/pernod-ricard-ad-spend-usa/
Advertising Age. "Pernod Ricard Company's advertising spending in the United States from 2013 to 2019 (in million U.S. dollars) ." Chart. July 13, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/463837/pernod-ricard-ad-spend-usa/
Advertising Age. (2020). Pernod Ricard Company's advertising spending in the United States from 2013 to 2019 (in million U.S. dollars) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/463837/pernod-ricard-ad-spend-usa/
Advertising Age. "Pernod Ricard Company's Advertising Spending in The United States from 2013 to 2019 (in Million U.S. Dollars) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2020, /statistics/463837/pernod-ricard-ad-spend-usa/
Advertising Age, Pernod Ricard Company's advertising spending in the United States from 2013 to 2019 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/463837/pernod-ricard-ad-spend-usa/ (last visited July 23, 2026)
Pernod Ricard Company's advertising spending in the United States from 2013 to 2019 (in million U.S. dollars) [Graph], Advertising Age, July 13, 2020. [Online]. Available: /statistics/463837/pernod-ricard-ad-spend-usa/
