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Drivers of consumption of special beers among consumers in Italy in 2018

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Source

Release date

April 2018

Region

Italy

Survey time period

April 10-16, 2018

Number of respondents

1,020 respondents

Age group

18-70 years

Special properties

Special beer consumers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

By special beer is meant high-fermented beer, Belgian, pilsner, stout, bock beer, imported non lager beer, regional and craft beer in 50 cl and 75 cl format, as well as beer mix, light and non-alcoholic beer.

Citation formats

Italy: drivers of special beer consumption 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 22, 2018
This chart depicts the results of a survey about drivers of consumption of special beers among consumers in Italy in 2018. According to data, the country of origin drove the purchases of ** percent of asked consumers, while ** percent of them were rather influenced by the characteristics of the special beer. Among the least influencing factors there was the shelf location, influencing only **** percent of respondents.
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Craft beer market in the Netherlands, Belgium and LuxembourgCraft beer industry in the U.S.Beer Brands Beer market in GermanyCraft beer in the UK
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