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In the fiscal year 2025 (spanning from February 2025 to January 2026), Walmart Inc. invested *** billion U.S. dollars in advertising, up from *** billion dollars a year earlier. That represents an annual increase of almost *** percent.

Brand profile of the retail industry giant

The Walmart brand encompasses discount stores, supercenters, neighborhood markets, and Sam’s Club warehouse membership clubs. It operates through the business segments Walmart U.S., Walmart International, and Sam's Club. In the fiscal year ended in January 2026, the multinational company's global sales surpassed *** billion dollars, with operations in retail, wholesale, and online products. That same year, the retailer's worldwide gross profit margin stood at **** percent.

Walmart’s brand value and brand awareness

Established in 1962, Walmart has come a long way. As of 2025, the company ranked second among the highest-valued retail brands worldwide, with a brand value of nearly ****billion dollars. To compare, the leading company, Amazon, had a brand value of roughly billion dollars that year. In the previous year, Walmart's brand awareness in the United States °ù±ð²¹³¦³ó±ð»åÌý** percent.