* This question was phrased by the source as follows: "How would you rate these retailers on convenience, value for money, product quality, customer service and product availability? Please use a 1-5 scale with 1 being the worst and 5 being the best."
** Base number of ASDA stores.
Citation formats
ASDA: consumer evaluation of performance in the United Kingdom (UK) 2015
This statistic shows an evaluation of ASDA's performance according to shoppers in the United Kingdom in 2015. ASDA generally performed well, with 77 percent of shoppers rating the product availability as a four or five, and 75 percent rating the value for money as a four or five.
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Harris Interactive. (July 9, 2015). How would you rate ASDA on convenience, value for money, product quality, customer service and product availability?* [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/534527/uk-asda-supermarket-performance-customer-evaluation/
Harris Interactive. "How would you rate ASDA on convenience, value for money, product quality, customer service and product availability?*." Chart. July 9, 2015. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/534527/uk-asda-supermarket-performance-customer-evaluation/
Harris Interactive. (2015). How would you rate ASDA on convenience, value for money, product quality, customer service and product availability?*. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/534527/uk-asda-supermarket-performance-customer-evaluation/
Harris Interactive. "How Would You Rate Asda on Convenience, Value for Money, Product Quality, Customer Service and Product Availability?*." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Jul 2015, /statistics/534527/uk-asda-supermarket-performance-customer-evaluation/
Harris Interactive, How would you rate ASDA on convenience, value for money, product quality, customer service and product availability?* ÌÇÐÄÆÆ½â°æ, /statistics/534527/uk-asda-supermarket-performance-customer-evaluation/ (last visited July 21, 2026)
How would you rate ASDA on convenience, value for money, product quality, customer service and product availability?* [Graph], Harris Interactive, July 9, 2015. [Online]. Available: /statistics/534527/uk-asda-supermarket-performance-customer-evaluation/