* This question was phrased by the source as follows: "How would you rate these retailers on convenience, value for money, product quality, customer service and product availability? Please use a 1-5 scale with 1 being the worst and 5 being the best."
** The source warns to use caution with this data due to the low base (33 respondents).
Citation formats
Morrisons Local: customer evalualuation of performance in the UK 2015
The statistic shows the results of an evaluation of Morrisons Local according to shoppers in the United Kingdom in 2015. Morrisons Local generally performed worse than the larger counterpart, with 62 percent of shoppers rating the customer service as a four or five, but only 41 percent rating the product availability as a four or five.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Harris Interactive. (July 9, 2015). How would you rate Morrisons Local on convenience, value for money, product quality, customer service and product availability?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/534583/uk-morrisons-local-convenience-store-performance-customer-evaluation/
Harris Interactive. "How would you rate Morrisons Local on convenience, value for money, product quality, customer service and product availability?*." Chart. July 9, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/534583/uk-morrisons-local-convenience-store-performance-customer-evaluation/
Harris Interactive. (2015). How would you rate Morrisons Local on convenience, value for money, product quality, customer service and product availability?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/534583/uk-morrisons-local-convenience-store-performance-customer-evaluation/
Harris Interactive. "How Would You Rate Morrisons Local on Convenience, Value for Money, Product Quality, Customer Service and Product Availability?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jul 2015, /statistics/534583/uk-morrisons-local-convenience-store-performance-customer-evaluation/
Harris Interactive, How would you rate Morrisons Local on convenience, value for money, product quality, customer service and product availability?* ÌÇÐÄÆƽâ°æ, /statistics/534583/uk-morrisons-local-convenience-store-performance-customer-evaluation/ (last visited July 22, 2026)
How would you rate Morrisons Local on convenience, value for money, product quality, customer service and product availability?* [Graph], Harris Interactive, July 9, 2015. [Online]. Available: /statistics/534583/uk-morrisons-local-convenience-store-performance-customer-evaluation/
